WHAT WE DO
Our Services
We start with an in-depth analysis of the market and each client’s strengths to develop targeted commercial and marketing strategies. Our goal is to grow your business and strengthen brand visibility among Tour Operators and Travel Agencies in the Italian market.
We offer tailored strategic consulting, providing constant, customized support. We create effective promotional materials, take part in industry trade shows, organize exclusive events, and collaborate with specialized media to maximize communication impact.
Our philosophy is based on trust, transparency, and a genuine commitment to our clients’ growth. Whether it’s a long-term partnership or a one-off project, we ensure flexibility, dedication, and tangible results.
JoyCo’ is the ideal partner for anyone looking to grow their business in the Italian travel market!
WHO WE ARE
Company Profile

JoyCo’ is a Tourism Representation Agency active in the Italian market since 2014, specialized in Sales & Marketing, Trade Relations, and B2B Communication.
Thanks to our deep knowledge of market dynamics and strong relationships within the tourism industry, we create effective synergies between key players in the sector. Our experience with the destinations we represent, combined with daily support, enables us to develop innovative projects and successful strategies.
Honesty, integrity, enthusiasm, and passion guide everything we do. We offer tailor-made representation, working in the best interest of each client to grow the brand, increase visibility, and boost business.

Gioja Tresoldi
“I founded JoyCo’ in 2012 after more than 25 years of experience in the tourism industry, holding strategic roles of increasing responsibility in Tour Operating across various geographical areas (Africa, Australia, the Indian and Pacific Oceans, North and South America, the Caribbean). I also served as Trade Relations Manager at the South African Tourism Board in Italy. This journey has given me a comprehensive understanding of the needs and strengths of both players involved in B2B, allowing me to develop effective business strategies aimed at achieving shared success goals.”.

Silvia Testoni
“I’ve been working with JoyCo’ since 2016, after more than 20 years of experience in Marketing, PR & Events with Tourism Boards and International Embassies (Canada, Belgium, South Africa). My approach—both practical and empathetic—is driven by a passion for promoting new travel experiences. This allows me to identify winning synergies between the unique features of a tourism product and the most effective strategies to present and sell it to the right audience.”
Trust in Us
Those who have already worked with us know the value of what we do.
Clients, colleagues, friends—people with whom we’ve shared a journey of professional growth and who chose to tell their story. To them, we extend our heartfelt thanks!
CONTACTS
CONTACTS US
- Gioja Tresoldi +39 334.9313139
- Silvia Testoni +39 348.5724795
- Via degli Zuccaro 7
20146 MILANO - info@enjoythetourism.com